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A Better Way to Gauge Profitability
EXECUTIVE SUMMARY Return-on-equity (ROE) is the correct profit metric to evaluate the performance of a business. However, the primary emphasis on financial ratio analysis must be on operating performance. The “advanced” version of the DuPont model remedies the original model’s failure to cleanly separate the effects of operating and financing...
| Exhibit 1: The Vision-aligned CPA increases the appeal of the CPA credential |
| …especially among accounting and undeclared majors. | | Question: Does this description make you more interested in obtaining a CPA, less interested in obtaining a CPA, or doesn’t change your interest level in obtaining a CPA? | | | College Students | Accounting | Other Business | Undeclared | Other | | More interested | 10% | 14% | 11% | 16% | 7% | | Less interested | 4% | 1% | 4% | 8% | 3% | | Doesn’t alter interest | 86% | 85% | 85% | 76% | 90% | |
