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A Better Way to Gauge Profitability
EXECUTIVE SUMMARY Return-on-equity (ROE) is the correct profit metric to evaluate the performance of a business. However, the primary emphasis on financial ratio analysis must be on operating performance. The “advanced” version of the DuPont model remedies the original model’s failure to cleanly separate the effects of operating and financing...
| Exhibit 5: The global business credential represents an opportunity to keep students in the fold who would otherwise be lost |
| While the “market” for a combined credential is strongest in the existing core—accounting majors—the minimal loss of accounting majors is more than offset by potential gains elsewhere. | | Question: What would you be most likely to do: obtain a CPA, obtain the new professional credential, obtain both or obtain neither of them but instead go after some OTHER degree or credential? | | | College Students | Accounting | Other Business | Undeclared | Other | Accounting Majors Planning to Pursue CPA | | CPA Only | 5% | 64% | 3% | 6% | 3% | 72% | | XYZ Only | 24% | 3% | 37% | 19% | 23% | 1% | | Both | 6% | 27% | 6% | 6% | 4% | 25% | | Neither | 65% | 6% | 54% | 69% | 71% | 2% | |
